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Buffalo Wild Wings presents “21 flavors and spices” in a 30-second commercial titled “Bite the Bullet”. “You always do this. You had a couple of pops and your head got cocky. – you said.

Sports betting and daily fantasy sports company DraftKings is close to a marketing deal with Buffalo Wild Wings. Sources near the deal confirmed that negotiations were proceeding between the two companies.

The scope and depth of the deal remain unclear.

As strange as it may seem to have those two companies in the same sentence, there is a certain amount of sense to it. Both have made notable overtures in the sports betting world in the last few weeks.

Sports betting at Buffalo Wild Wings isn’t actually that crazy…

Sports betting at a Buffalo Wild Wings may seem like one of the more unlikelier scenarios, but it’s actually based in some measure of reality. This week, Gaming Today reported the restaurant is interested in expanding into sports betting.

Regardless of how ridiculous that sounds, the chain’s ties to sports are undeniable. As a Buffalo Wild Wings spokesperson told ESPN:

“As the largest sports bar in America, we believe Buffalo Wild Wings is uniquely positioned to leverage sports gaming to enhance the restaurant experience for our guests. We are actively exploring opportunities, including potential partners, as we evaluate the next steps for our brand.”

Now, belief and reality are two separate things. The hot wing chain has a long road of regulatory and practical hurdles to clear before it begins accepting wagers on the games it shows.

However, a partnership with DraftKings may allow B-Dubs to jump some of those obstacles.

DraftKings + Buffalo Wild Wings = William Hill, but everywhere?

DraftKings amazingly managed to be first to market with an online sportsbook in New Jersey this week. In fact, its advertising for the DraftKings Sportsbook debuted before another online book has even appeared on the scene.

Its experience with negotiating the New Jersey gaming regulations would be invaluable to a partner like Buffalo Wild Wings. The company could piggyback off DraftKings through the application processes in the various states with sports betting.

In return, DraftKings could begin to occupy a space similar to European gaming giant William Hill. William Hill has managed to become the sportsbook with the most locations in Nevada, of all places. Many of these locations are inside the tavern chains PTs.

A DraftKings sports betting booth or kiosk in every Buffalo Wild Wings would place DK in a similar spot. The only difference would be that the company could be in several states instead of just one. DraftKings could even soft-launch the concept by facilitating daily fantasy sports in Buffalo Wild Wings where DFS is legal.

So far, sports betting is permitted in Nevada, New Jersey, Delaware, and Mississippi.

Pennsylvania and West Virginia have already legalized the practice, but will likely open their books this year – both are finalizing their regulations. Rhode Island and New York also have sports betting laws in effect, but neither are active as of now.

These states are just the beginning. Gaming industry experts predict that 32 states will have legal sports betting by 2023.

Most states already have Buffalo Wild Wings.

Buffalo Wild Wings
Buffalo Wild Wings & Weck (1982–1998)
Subsidiary
Industry	Restaurant
Founded	1982; 38 years ago in Columbus, Ohio, U.S. as Buffalo Wild Wings & Weck
Founders	Jim Disbrow Scott Lowery Bernard SpencerElizabeth Brock
Headquarters	Sandy Springs, Georgia, U.S.
1,238 (June 2017)
Area served	United States Canada Mexico Philippines Saudi Arabia United Arab Emirates Panama Oman India Vietnam
Paul Brown - CEO
Products	Chicken Wings, Shareables, Burgers, Beer
Revenue	US$1.99 billion (2016)
US$136.70 million (2016)
US$94.21 million (2016)
Total assets	US$1.05 billion (2016)
Total equity	US$517.90 million (2016)
Number of employees	~44,000 (2016)
Parent	Independent (1982–2018) Inspire Brands (2018–present)
Website	buffalowildwings.com
Footnotes / references ^[1]

Buffalo Wild Wings (originally Buffalo Wild Wings & Weck,^[2] hence the numeronymBW3) is an American casual dining restaurant and sports bar franchise in the United States, Canada, India, Mexico, Oman, Panama, Philippines, Saudi Arabia, United Arab Emirates, and Vietnam which specializes in Buffalo wings and sauces.

As of June 2017, it had 1,238 locations (625 directly owned by the company, and 612 franchised locations) across all 50 U.S. states and DC.^[3] An alternate nickname in recent usage by the company is B-Dubs.^[4]^[5] The company is operated out of Sandy Springs, Georgia, home to its parent company, Inspire Brands, just north of Atlanta. However, the brand still runs its support center out of Minneapolis, Minnesota, the location of its previous headquarters.^[6]

History[edit]

Buffalo Wild Wings & Weck first logo

Buffalo Wild Wings & Weck was founded in 1982 by Jim Disbrow and Scott Lowery. Lowery's parents had become Disbrow's guardians as they were his ice skating coaches. After Disbrow had finished judging an amateur figure skating competition at Kent State University, the pair met up to get some Buffalo-style chicken wings to eat. Failing to find any restaurant serving them, they decided to open their own restaurant serving wings. For the first location, they selected a location near The Ohio State University, Columbus. Weck was an original part of the name, as beyond the wings and its dozen sauces, the restaurant served beef on weck.^[7]

The pair brought on an additional partner, Mark Lutz, within six months after opening. Egg roulette jimmy fallon tom cruise. None had any restaurant experience and thus ran all aspects of the business, including its finances, haphazardly. The restaurant expanded into a chain over the next decade as it added six additional locations in Ohio, Indiana, and Steamboat Springs, Colorado. The Colorado location was selected as they skied there.^[7]

The company began to franchise in 1992 by working with Francorp, a Chicago-based law firm. The original franchise fee was $15,000 to $20,000 plus a percentage of sales. Its bottled wing sauces were then manufactured by Wilsey, Inc. of Atlanta. The company's headquarters was set up in 1992 in Cincinnati. By 1993, eight more locations were added, primarily in Ohio.^[7]

In late 1994, Disbrow hired a part-time chief financial officer, Sally Smith, who was employed at his new father-in-law's business. In order to get her full-time, the company moved its headquarters to the Minneapolis/Saint Paul area where Smith wished to stay. Smith had to deal with issues with lenders and the Internal Revenue Service and a potential bankruptcy as a part overhauling its finances. Smith was unable to determine the fir

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